Brand Identity Design Services

Bring Your Business to Life

Creating a logo is just one piece of the puzzle when creating a brand. Yes, your logo is a symbol that tries very hard to say it all, but it usually takes a little more. With an expanded visual identity from my custom brand identity design services, we can create a full-on 💫 vibe 💫 for your company, gain more recognition on your marketing efforts, and overall look like a company that doesn’t just talk the talk, but walks the walk, too.

If you’re looking to start from scratch, I’d love to work with you by building a true-to-you concept that is memorable, everlasting and truly connects with your customer base.

If you’re looking for a brand refresh or brand build-out based on existing content, I’ve got your back. I am here to make your life easier by providing all the elements you might need to start utilizing your brand to the fullest.

Hey, you! I see you…

→ You’re tired of the free Canva logo you or a friend put together and you’re ready to level up and showcase what you truly bring to the table as a small business owner.

→ Your old brand is no longer cutting it – you want something that truly represents YOU.

→ You’re ready to have a go-to guide on what colors to use, what fonts to use, and what imagery to use to represent your business.

→ You notice your competitors are outshining you, because of their “look” even though you know your services and personality are WAY better.

→ You need some guidance on what your company identifies with, who that speaks to, and how to translate that to a visual identity.

Having a strategy-driven, one-of-a-kind brand identity can help.

→ Immediately start speaking to your ideal target market through visuals alone.

→ Showcase your personality and professionalism.

→ Stand out in your niche industry!

→ Understand what your brand stands for and the type of person you are trying to attract.

→ Allow your brand visuals to reflect the quality you provide in your business.

→ Feel 100% confident in showing your small company to the world!

→ Have access to an easy-to-follow guide that tells you exactly how to utilize your brand in real life scenarios, like on social media and branded worksheets.

If you want…

The Whole Brand Identity Shebang

My brand identity package is intended for those who are ready to dive right in. Go big or go home, right? 😎

All brand identity design services include…

  • Full communication every step of the way
  • Initial Brand Audit + Report
  • Industry, audience + competitor research
  • Mood board stylings to narrow down direction, styles + inspiration
  • 1-4 Logo concepts to choose from
  • Brand presentation explaining possible logo options
  • Edits on final logo pick
  • Color, orientation + secondary variations of final logo
  • Color palette + type family development
  • Working files for print and web in PNG, JPG, SVG, and EPS
  • Guide on how to use working files for different applications
  • Brand Use Guide tailored to your specific brand needs
  • Brand Setup in Canva (Must have Canva Pro)
  • Completed in ~2 design-like-wildfire day intensives

*Timeline and cost vary based on your specific brand identity design goals and needs. Set up a discovery call to discuss your options and get started!

If you want…

To Dip Your Toes into a New Brand Identity

These packages are for someone who wants to test the waters or is ready to expand on an existing look.

Boost Your Business Brand Audit

If you are not sure how your current brand holds up to your industry and competitors, this is for you. I will analyze your existing brand identity. Then, I’ll help you understand where you’re at and what you need to do to build a better foundation.

Perfect Your Presence Brand Expansion

If you have a pre-existing logo, but need help refining it, this is your deal! We’ll work on polishing up what exists, while retaining the values your customers already know and love + a few sweet add-ons.

Did you know…

33%

Increase in revenue has been seen in brands with a consistent presentation (1)

86%

of consumers say that authenticity is a key factor when deciding what brands they like and support (2)

77%
of consumers buy from brands who share the same values as they do (3)
80%
of brands see an increase in brand recognition when using a signature color (4)
1 https://info.lucidpress.com/resources/report/brand-consistency | 2 https://stackla.com/resources/reports/the-consumer-content-report-influence-in-the-digital-age/ 3 https://www.vivendi.com/wp-content/uploads/2019/02/Meaningful-Brands-PR.pdf | 4 https://www.rebootonline.com/blog/what-importance-colour-brand-recognition/

Are you ready to begin a new adventure?

We all start our brand journey somewhere.

If you aren’t sure which package is right for you, don’t worry. All inquiries start with a no-commitment consult call to discuss your goals and my process. Then together we can determine the best route for you to take.