I’m Kelsey Van Horn, a Jill-of-All-Trades & Master of Some
More specifically, I’m your go-to for graphic and website design
I know that every business comes with their own set of challenges. As a woman entrepreneur myself, especially as one with a legitimate marketing background, I have already thought through many of the marketing strategies you might be considering now.
You’re tired of DIY-ing your brand and website. It takes too much time and it feels like it could be so much better.
You’re constantly drooling over your competitors’ websites and resources wondering “Why can’t I be them?!”
You feel stressed out thinking about going into Canva or coming up with ideas. That’s not your happy place.
It takes you ten times as long as a professional to make a simple business card… you don’t even want to consider how long it would take to plan and build out a website.
You aren’t getting the feedback you thought you’d be getting on the logo your friend made for your business. (Hint: a logo is not a brand!)
You’re unsure of what it is you actually need and what to do to get potential clients to convert.
If you’re in need of a brand or website, you know that these can be defining moments for your business. You’ve probably thought long and hard before realizing you’re ready to take that leap, and now you’re concerned that you won’t pick the right person to represent your vision accurately.
Here’s the thing: the decision doesn’t have to be scary. By working closely with you, I am able to expand on your vision and develop impactful creative strategies for your web design and branding needs.
Hiya, I’m Kelsey Van Horn
If there’s one thing to know, it’s that I’m passionate about what I do. I truly love solving problems and building connections with others, learning about their work, and rooting for their success. I thrive when I’m given the opportunity to turn dreams into reality.
I’ve earned a Fine Arts degree in graphic design, allowing me to have a solid foundation in the principles of art, typography, and color theory. Beyond my artistic abilities, I hold years of experience working in and with creative agencies, which has strengthened my overall marketing know-how and expanded my website building knowledge. I push myself past creative boundaries and always consider consumer psychology and the user experience. As much as I love it, design alone can’t help you succeed… but an extensive strategy that focuses on business efficiency, top-notch design, and user-experience sure as hell can put you on the right path.
If you pair my design and marketing expertise with my compassion for others, you’ll find that I won’t just provide you with a final product, but also build our relationship as well. Allowing you to consult with me on your marketing questions, find support in the moments after our project is complete, and trust that if you don’t know how to do something, I can help you figure it out.
And if you just want to know the personal things, well, I absolutely love being outside – hiking, climbing, biking, walking, you name it. I enjoy it so much I spent 6 months of my life hiking the entirety of the Appalachian Trail (a 2190+ mile footpath from Georgia to Maine). I spend most of my free time climbing rocks indoors and outside. It’s a sport that expands my strength physically and mentally. And you know what, it’s kind of bad-ass! 😉
Miles Hiked (Including the entire Appalachian Trail)
Local American Advertising Awards Won (2x Best in Show)
Hours per week I dedicate to rock climbing
Years of Marketing and Design Industry Experience
Enneagram Number (I also Identify with both my wings 7/9)
Remote Work, so I can collaborate with you anywhere across the US
Are you ready to live your wildest business dreams?
Take the leap!
Here's what I mean when I say I'm not like other designers...
all of the questions I didn't know I should be asking, she asked for me
“She did the thinking for me - all of the questions I didn't know I should be asking, she asked for me. She organized the process, she simply told me what she needed me to do and as long as I provided that for her, she took care of the rest. She is EQUALLY creative and imaginative as she is ORGANIZED, TIMELY, and PROMPT. A rare combo in my experience. She's a good human. And you can't pay someone to be that. Knowing that I had someone looking out for me who was actually invested in the outcome the same way I was felt like such a relief for me.”
– Kylie Fagnano, Strata Nutrition
Kelsey is [...] a functional tech-teacher and resourceful professional in the nutrition space
“I liked that I had part in the process of choosing palettes and the feel of the brand. I also liked Kelsey's professional opinion on how to use words and giving me the users perspective rather than my own. Overall, Kelsey felt like a coach leading me through the way of the process since I had my own homework to do, and I very much appreciated that. It gave me a chance to flush out my services and who I was trying to reach. It also gave me a chance to rethink my own mission and values, interests and what I really wanted as my mission. Kelsey is more than a website designer but a functional tech-teacher and resourceful professional in the nutrition space. She is also light-hearted and patient and it was a pleasure to work with her.”
– Natalie Steiner
We look forward to working with Kelsey for years to come
“Working with Kelsey on multiple projects has been an amazing experience. We are in startup mode, and Kelsey knew just how to balance our budget while delivering an exceptional end result. She truly has an eye for great design and want’s the project to turn out just how we envisioned. We look forward to working with Kelsey for years to come.”
– David Marks, Toad Sports
it was a really truly enjoyable and fun experience!
“You just ‘got it’. I gave you some guidance and info... and you just ran with it and nailed the end result! You very clearly stated along each step of the way why we were doing something, the end purpose, what was coming up next, timelines to expect, etc. The process was so smooth. My brand has been completely updated and elevated, without the process adding any stress or burden to my plate - it was a really truly enjoyable and fun experience!”
– Katie Lovitt, Nourish & Thrive Nutrition Counseling
Kelsey took it to the next level
“I felt that my brand was working but it lacked finesse. Kelsey took it to the next level. Now my website is a better representation of the quality of my programs.”
– Emily Luxford, Luxford Nutrition